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Thread: Alaska buys naming rights for SEA NHL Arena...sort of
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Old Jan 17, 2020, 8:06 am
  #3  
MonThruThurs
 
Join Date: Aug 2012
Location: LON
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Originally Posted by DLASflyer
Alaska Airlines has purchased the naming rights to the atrium of the remodeled KeyArena. Evidently they couldn't afford the entire stadium. Alaska Airlines atrium at Delta Arena has a nice ring to it.

https://www.seattletimes.com/sports/...oncourse-1-16/
They also have the naming rights for the Arena at Hec Ed and the Field at Husky Stadium. This is pretty consistent with their branding strategy as opposed to your inference of being cheap.
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