Originally Posted by
RustyC
Heck, it could be the Internet equivalent of the old, old practice of airlines NOT quoting the lowest fare over the phone and seeing if people will still buy it.
Maybe the hope is that mentally people have a figure in their head and the goal is to get as close to 100% of that as possible.
OTOH, that'd mostly apply to new customers, not those with a good idea of what to try to aim for based on time-of-year and history.
Well, I find that the average human is pretty bad at math and, let's face it, the average Frontier customer is not a math scholar. That said, while Frontier customers tend not to be card-carrying members of the elite, they seem to figure out how to game the Frontier system pretty quickly.. Either they like to save a buck, or don't have the bucks to spend. My guess is this convoluted roundtrip pricing experiment will fail -- unless, of course, they raise the one-way fares.