Originally Posted by
wemyss
Where is Lord King?
A race to become low cost... Think the word "British" should be deleted
There are higher cost options. There are four cabins on long haul. On short haul, you can pay a little more for a better seat in Y by sitting up front with some recline. The real problem is some people just don't appreciate how popular un-bundling costs is. The only issue I really have with BA on short haul is that the M&S offering is overpriced crap, has poor availability and is slower than easyJet.
BA's last British CEO was Bob Ayling who destroyed a lot of the good work done by Marshall and King. Ayling was a globalist in the Tony Blair mould, he dismantled the Landor brand in favour of the abstract world art of Project Utopia. Rod Eddington did a lot to fix this and he was Australian, Willie was of course Irish and Accenture Alex is Spanish. Perhaps a post Brexit BA might see a British CEO once Alex is enhanced elsewhere in the group?