Does anyone else find themselves RESENTING UA and how does it affect your actions?
So I'm a long term UA customer, former GS (but only a few times only) and MM.
With all the recent changes, it's now clear that for UA its all about money not loyalty and I find I'm a bit resentful towards UA. I guess I'm also resentful because of all the changes.
As such I find myself:
i) All things being equal I book the non-UA flight.
ii) Where as I used to defend UA with colleagues I just don't now. I also flat out won't recommend them due to the constantly moving status targets.
For i) I've booked non-UA flights that were hundreds of dollars more expensive and comparable.
For ii) I actively tell new flyers NOT to build their flying "career" around UA as they change their program too often.
Anyone else feeling and doing the same?