I went this morning on the new website for the first time (used only the app so far).
Two very important points in my opinion:
- Decouple language from locations, i.e. do not force German if the location is Deutschland, etc ... Hilton do it very well, as well as BA (English is the second language choice for all locations, on top of the native language)
- The front page does not look like an hotel booking site. The video is too high and way too big. I look like I stumble on some art-deco/advertisement webpage.