Originally Posted by corporate-wage-slave

If you don't print your boarding pass - you may be able to get the self service check in machines to find a better seat for you tomorrow. Or ask an agent to take pity on you.

Some companies have deals with BA so that they can select seats for free on Basic fares, or have Basic priced corporate fares with some of the Plus fare benefits.

As for the benefits of being Blue, which is somewhat hypothetical in my case, the point is (to steal the words from another thread) your loyalty can be with your wallet. You are free to select the airline, the cabin, the sort of seat you want to pay for. £19 for a seat is probably less hassle than a INV-LHR-OTP-LHR-JFK-PHX-HNL-LAX-MIA-PTY rinse-and-repeat.