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Old Nov 8, 19, 3:47 am
  #14  
BrianDromey
 
Join Date: May 2007
Programs: BA Blue, EI Silver, Honours Gold, Marriott Gold
Posts: 911
Some of the recent promotional activity have been positive, not the traditional "Enhancements". It is interesting that they still list Lloyds as an Avios partner. I don't think any new customers can get the MasterCard?

From the loyalty perspective there are two messages that caught my attention. The first is that IAG see IAG Loyalty as a profit centre, Avios drives disproportional loyalty (33% of seats sold are to IAG Loyalty members but this accounts for 46% of revenue)The second is that they sell a lot of Avios to their partners. IAG sell more points than they 'give away' by members flying. This means that seat availability and the perception of value for "Worthington Man" are very important, particularly in the economy cabin for short-haul journeys.
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