Originally Posted by
Often1
It's simply a closed loop currency. Demand up = price up.
Actually, it's simply a management decision to fleece its customers at peak times by making their points less valuable. It would be like an airline charging 100,000 miles for a one way domestic ticket during Thanksgiving week. It's evil, but so little attention is paid to this program that I guess they think they can get away with it. Heck, they might even not realize how evil they're being.