FlyerTalk Forums - View Single Post - united gets into a twitter dispute over passenger seeking free upgrade to E+
Old Sep 18, 19, 6:34 pm
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Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 45,899
UA did the right thing and the guy is wrong. Protecting the E+ brand, such as it is, is important to UA's marketing strategy and if anybody can just plonk themselves down, it's less premium (not that it's premium in the least).

I have no problem with UA using all the metrics at its disposal to hand out the occasional E+ or F/J seat because the data suggests it's someone who might increase their spend if they had a taste of what passes for the good life. But, that's not this guy.

UA will get a lot more out of this exchange than it could have hoped for.
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