FlyerTalk Forums - View Single Post - united gets into a twitter dispute over passenger seeking free upgrade to E+
Old Sep 18, 19, 6:21 pm
  #5  
davie355
 
Join Date: Nov 2013
Location: SFO
Programs: UA Gold, AS MVP
Posts: 4,271
Originally Posted by dilanesp View Post
But taking a seat in E+ makes that section more crowded and devalues the experience of the paying customers.
That's a good reason not to allow free upgrades to E+, but what the airline misses out on are the customers who would become loyal (read: eventually spend more on UA) if only they were allowed to "sample" a benefit.

Upgrades into F also devalue the experience of paid F but US airlines have made a different business decision for that cabin. Foreign airlines generally don't have free upgrades into F either.
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