Originally Posted by
RJ77
Maybe the data tell them another story. There is business to be made for staycationers who would book a night or two in their own city [...].
Of course -- although probably not in rather average Novotels located just a few minutes' walk from their homes.
My point was that Accor seems to be unusually bad at targeted marketing and to make rather poor use of the data they have. I was wondering if others here have examples that would tend to support or rebut that observation.