Originally Posted by
MSPeconomist
IIRC these offers, with their personalized prices, aren't announced until January, when it's too late to otherwise earn MQMs etc. for the previous year. They also tend to be very expensive for the value of the status that one is buying this way, although any excess MQMs do become rollover for the new year. Also, there's no guarantee that DL will continue to do this.
Thus my use of the word NORMALLY
And it has begun each year in December, never announced in January
in fact for at least the last few years if not longer, you could still buy MQMs in February to count for the previous year.