FlyerTalk Forums - View Single Post - Call for BA to implement callback & filtering features
Old Aug 26, 19, 1:58 pm
Join Date: Aug 2006
Programs: BAEC Gold/GGL/CCR, IHG Spire
Posts: 859
Fundamentally this all is investment - especially if you’re looking at Identification and Verification. The Contact Centre platform will need to interface with something that can verify the customer calling in who they are then proceed on that basis.

If BA wants to invest in Contact Centre there’s many good people out there who can build a solution that is not just voice but other channels too including chat and social.
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