FlyerTalk Forums - View Single Post - Call for BA to implement callback & filtering features
Old Aug 26, 19, 10:12 am
  #35  
pennineuk
 
Join Date: Jul 2004
Location: Lewes, UK
Programs: BA Lifetime Gold
Posts: 1,160
Like others, I agree the phone system could be improved and many other companies have taken advantage of the fact many customers have personalised identifiers through their mobile number.

However, we also live in a generation where we expect to do so much more online. BAs IT systems are barely adequate for a simple booking transaction and woefully inadequate for disruption. A change in management attitude and investment in online, self-managed transactions that go beyond simple booking is what is needed.
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