Lol, my company has given my a corporate Iphone in 2012
Nonsense aside, my benefit is that I can access my corporate files, emails, time sheet and powerpoints.
So I guess they'll do the same with it including roster, pick up times, etc. But what will be the actual customer benefit? I doubt that they'll walk around with an Iphone in their hand checking for customer names to do some name recognition. Nothing the CSD can't do now.
EK has an app which is used for rostering information only and IRROPS (internal info e.g. later hotel pick ups). Nothing really customer related.
D