The full press release certainly paints a very positive, encouraging picture.

Let’s hope this actually delivers what is being promised in terms of improved, more personalised, service ; and not just a ‘legitimate’ opportunity for CC to spend hours staring at their snazzy new phones ........ and less time interacting with customers.

As ever, proof of the pudding etc. The ‘new’ group priority boarding system had all the flavour of a welcome development when it was first announced.