https://www.bizjournals.com/chicago/...hoo&yptr=yahoo

I like UA’s response (paraphrasing) “We’re always looking to enhance customer experience, but we’re not actually doing anything”.

If more people in the back of the bus opt for Delta, UA’s margins are going to disappear.

I already know what Kirby thought when Delta announced this - “What a bunch of freakin’ idiots - trying to entice customers with a better in-flight experience. What in heck are they thinking????”