Originally Posted by
Maelstrom
The brand used to just be "MGallery" before they tacked the "by Sofitel" onto the end of it a few years ago.
Can anyone shed light on the reason they added the "by Sofitel" on to it, and perhaps why it is now being removed? Was there issues with the brand that required the expertise of Sofitel management to fix?
I don't know but surely the Sofitel management could have been assigned to help with any quality issues without having to add the 'by Sofitel' to consumer communications / branding.
The likely explanation is that Accor wanted to upgrade the quality perception of MGallery by adding the Sofitel connotation but this is just a guess.