Originally Posted by Land-of-Miles

I really don't get the thinking that makes IHG think they will get a stream of regular guests by encouraging defections from other programmes which are in many ways far superior. Seems like marketing desperation rather than a well thought out plan. Maybe I am wrong though and the Hyatt Globalists, Hilton Diamonds and Marriott Titaniums will be so impressed by their upgrade from bin view to high floor bin view with no free breakfast, lounge or other meaningful recognition they will ditch their former programme

I know in practice that things can be better than this but it would seem to have made much more sense targeting Kimpton IC or IC RA at a small group of high spenders elsewhere.