I am a great fan of U2 , they are good at what they do which is why they must have captured most of the main UK domestic trunk market. I well remember there handling of reservations during the weather shut down in February 18 which from my standpoint stranded in BFS was faultless.
Have these suggestions , may be more to do about seeing off competition from the likes of Wizz and FR ? I noticed in LTN recently more Wizz air Airbuses than Easyjet ones.
Ba is also pretty good at what it does but they are in a different market ; and I see no suggestion here that U2 are contemplating through transfers / ticketing
which would obviously step up the competition stakes