As a consumer base, we're so completely and overly obsessed with fees/all-included when traveling. All that really matters is the bottom line price. Unless it is some elite perk of whatever to waive resort fees (which isn't with Hilton), then it is PART OF THE PRICE. If hotels "did away" with resort fees, do you honestly think would you just pocket the difference? I agree that it is an annoying process, and would rather the price be up front. I understand why it is the way it is. People lose their minds over a $35 fee on a $250 room when your room really costs $285.