I was Gold for a while and then Silver. I miss Gold. As a leisure traveller I normally fly Club so Silver doesn’t make much difference, but I miss the F Lounge / Terrace and check in, as well as allocating front row seats short haul & the softer unpublished benefits.

That said, I am not as loyal to BA as I used to be. I find their shorthaul J now to be underwhelming both in terms of hard and soft product - the small touches such as dedicated CE loo, wardrobe space and attentive service seem to be slowly going away. I find the lounges busier than ever, and I think as I have got holder, I value family time more than ever so the novelty factor wears off. I’ve just booked with easyjet to go away this summer as schedule is better, I can get exit row seats + speedy boarding & I’ll have more legroom than in CE. Gatwick North Clubroom access booked & same price as BA ET where I’d not get a drink anyway - so why book BA traveller over easyjet? You pay your money and take your choice.