Originally Posted by
discoseal
The real question for me is figuring out when they'll stop branding themselves as a LCC
LCC isn't used in their "branding". SWOOP is a different story, where "low-fare" and "low-cost" are prominent parts of their branding. That WestJet may be considered an LCC from an industry perspective and a business comparative isn't a matter of "branding" per se.