When you are in economy, you hope for a window seat or an empty seat next to you
When you are in premium economy you hope for something better than economy
When you are in business you hope for a bed
When you are in First you want to be pampered..... That is the whole point of First.... unless you are pampered you might as well be in business
A few years ago I flew BA First on a new A380. This was my first First experience and I was really excited. After a meal and 20 minutes of waiting with 2 bell pushes I took my own meal tray back to the galley where they were all sitting around chatting. I hadn't been pampered and I won't bother trying again.