Originally Posted by peasant

I think the campaign is targetted as much inwards as outwards. RH is a firm believer in 'brand promise' and/ or 'why do we come to work every day' The last few years have been tough, and anecdotally morale is low.

As for 'labels' - well, in some asian cultures men walking hand in hand is not considered gay behaviour, so it is just as much about us projecting our labels on the image (but, snarky point aside, I do applaud them for this - but again, likely more internally focused)