Originally Posted by Horace

The website article is based on "the latest report by Brand Finance, the world’s leading independent brand valuation consultancy."

In other words, the article is not based on objective numbers, such a market cap, P&L, or assets.

From my standpoint as a hotel guest, it means nothing. If I were running a hotel company building a portfolio of hotels, perhaps I would I would find value in what Brand Finance does. There must be companies that are willing be to pay for the services and reports on an "independent brand valuation consultancy," which gives some legitimacy.

Originally Posted by Kacee

I suspect the most relevant question is whether the analysts pay any attention to these "studies." If there's an impact on stock price, it will matter to Marriott.