Excellent reply.

i don’t think it’s a cut and dry as you might suggest. Being good to your most frequent flyers brings them back, and they are the bigger spenders. Paying attention to them (us) is most certainly performing fiduciary duty in a pound wise way. Cutting benefits to the people who keep you in business is perhaps the penny wise thing to do,... but it drives loyal customers away. It certainly has me. I am cutting 150,000 miles away from ual this year, and I’ve spoken to many others who are doing the same.

in the end, you may very well benefit by getting more upgrades in this case. That’s good. But I won’t play the game any more. And very possibly, when they cut back on your upgrades you will look elsewhere as well.