FlyerTalk Forums - View Single Post - Updates to MP Premier Program -1K PQD $15K, P fare 150%, fewer RPU, Bag waiver & more
Old May 7, 2019, 9:30 pm
  #601  
jsloan
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Join Date: Oct 2001
Location: Austin, TX
Posts: 21,176
Originally Posted by ContinentalFan
It’s supposed to connote some sort of elite status; it doesn’t.
No, it's a marketing program that's supposed to drive business to United. You're buying into a myth.

If your expectation is for UA -- or any airline -- to attempt to trim its rolls of its frequent travelers, you're going to find yourself perpetually disappointed. UA's goal is for there to be as many 1Ks as they can afford to support, and for them to be as profitable as possible.

The reason not to award it to everyone isn't that it matters or doesn't matter; it's that the program is designed to elicit this exact emotional response. UA wants people to spend lots of money on their flights, so they attempt to make people feel special for doing so.
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