Originally Posted by
AceReport
It's getting better but with many OTA's it can be almost impossible to tell you are buying a BE ticket. I know quite a few infrequent fliers who ask for my help post ticket purchase because they don't understand what a BE fare is. I get that booking through UA.bomb makes it very clear but fewer causal/non loyal fliers do this but are rather just searching for the best price...
Off topic but I run into this as well. A friend ends up with BE ticket that he bought off Expedia, Cheapticket.com, or whatever and doesn't understand what he fully got into. He/she just thought the price was great. While United.com may be very clear other sites for travel booking I believe are purposefully vague.