Old Apr 17, 19, 9:11 am
  #9  
uscgto
 
Join Date: Apr 2019
Programs: Hilton Diamond, Marriott Titanium, Amex Plat, National Elite
Posts: 113
Originally Posted by paolo64 View Post


Yes, and I don’t get the logic in that approach . What is it about ‘stays’ rather than ‘nights’ ?( surely the bottom line is the same , regardless). It’s not only Marriott, other chains have the same ‘stays’ requirement in some promos.
Lemme answer that.

hypothetical situations

1) As a heavy user, You typically stay on 4-5 nights and spend 130-160 / night for a total stay value of 4 x 150 = $600

Now if
- Marriott paid by the night - they would be paying bonus for 4 nights
- Marriott paid by the stay - they would be paying bonus for only 1 stay
- Marriott paid by the $ - they would be paying bonus for $600

So cheapest for them is to stick with stay and offer bonus dependent on stay.


2) As a heavy or high end user, You typically stay on 1-2 nights and spend 300-400/ night for a total stay value of 2 x 350 = $700

Now if
- Marriott paid by the night - they would be paying bonus for 2 nights
- Marriott paid by the stay - they would be paying bonus for only 1 stay
- Marriott paid by the $ - they would be paying bonus for $700

So cheapest for them is to stick with stay and offer bonus dependent on number of stays.

3) As a infrequent user, You typically stay on category 1-2 for 2 night and spend 90-110 of ~ 2 x 100 = $200

Now if
- Marriott paid by the night - they would be paying bonus for 2 nights
- Marriott paid by the stay - they would be paying bonus for only 1 stay
- Marriott paid by the $ - they would be paying bonus for $200

So cheapest for them is to stick with stay and offer bonus dependent on number of stays.
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