And lets not forget that SQ (who still win awards) still fly aircraft with a dated 2002 J that's not even fully lie flat, and still fly plenty of aircraft with the same 2006 J config as OXI/OXJ that so many people love to trash.
I was astounded on my flight back from ORD as to the number of Americans who were in love with the NZ seat, especially the fact they could dine together.