Originally Posted by
onobond
This isn't my words. Next time waiting to board, you'll hear the GA trying to convince ppl to 'check your bag to your destination for free' . So your question is really: What does BA mean by free?
Not at all, my question is "Why would anybody accept the inconvenience of their carry on being gate checked when they can already take it on the plane with them?"
The only way they can do that is to offer them something in return, a free gate check is an inconvenience not an inducement.