No first class tickets or private jets for this billionaire CEO. Kamprad always flew economy and stayed at budget hotels while traveling.

These habits not only represented a tenet of Kamprad's personal philosophy towards consumerism but were also meant to serve as a model for his employees.

"His cut-rate flights, hotels and meals were taken in part as an exemplar to his executives, who were expected to follow suit, to regard employment by Ikea as a life's commitment — and to write on both sides of a piece of paper," The New York Times reports.

https://www.cnbc.com/2018/01/29/mone...r-kamprad.html