I think the new seat looks great. Tbh I've been actively avoiding BA club for years if I can. I'll fly other OW carriers just to avoid the current J seat..even if the flight times arn't that good. With this new seat...it will definitely bring me back to flying more with BA again..(when the seat is actually installed) which is a good thing. I wonder how many people are thinking the same thing...or will it not mean much to most folk out of FT??