Originally Posted by T8191

Whilst I accept that some draw a comparison between the new BA seat and other extant iterations, I would be interested to hear what AMAZING innovation people were expecting BA to generate.

The world of aircraft seat design is to a large extent constrained by economics, available space, safety considerations and of course passenger comfort/convenience. I offer a shiny sixpence to someone who can actually come up with anything radically new that meets all those criteria affordably and practically. All any airlines can do is nibble at the edges of what is achievable, given those constraints.