Originally Posted by
evergrn
So Yubari Melon kit kats tasted great back in 2011-12, but the same ones not as good since?
I believe it... this is what's wrong with gotouchi Kit Kat. They come out with something really good, then for some reason they change the formula in their subsequent production or in nationally-distributed products.
Probably cheaper ingredients. Happens everywhere unfortunately. I actually just noticed this with the regular Tokyo Banana. First time I tried it a few years ago it was delicious but I just bought a box last week and it doesn't taste nearly as good as I remember. Maybe it's because it's one week from expiring but I doubt that would have such a huge impact.