Originally Posted by
Often1
NYC-LON is the most profitable route in the world. If this is what B6 intends, don't look for it to do so at bargain basement rates.
They don’t need to have bargain basement rates. Even BOS-LHR on BA in J is $9,272 one way for a flight that is often shorter than BOS-SFO. There is plenty of room to add value.