Old Feb 22, 19, 6:03 am
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Originally Posted by NickB View Post
I doubt it. I do not think that Accor regards Marriott as their most significant competitor. Both groups have a very different distribution of properties. Marriott is strong in North America but weak in Europe. Accor is the reverse. They have comparable numbers of properties in South America and MEA but these represent a small proportion of the overall portfolio of both groups.
I would have thought that IHG would be a much more significant competitor for Accor than Marriott.
They do consider all three: Marriott, IHG and Hilton:
Bazin (Accor CEO) said he will spend 99.9 percent of his time to build “teams, brands, loyalty.”
It irks him that competitors such as Marriott, Hilton, and InterContinental Hotels Group get between 40 and 60 percent of bookings from their loyalty programs while Accor attracts just 30 percent. Those chains also earn partnership revenue of $250 million to $600 million, while Accor generates only $6 million.
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