I e only recently bed an email from Accor Plus so far, and it was the most confusing email that I’ve ever received from Accor. Made no sense,and didn’t really say anything.

On the name: is it “Live” as in “I want to Live until this is introduced” or is it “I want to watch this crash and burn Live”??

the name is ridiculous. Maybe it’s “All of the above”

i like their promise though:

• New Identity and Branding
  
  The way you interact with us will become simpler, with ALL being the one home for everything. To smooth your journey from beginning to end.

reading between the lines, maybe they are sacking their current IT team and getting a new one, as that’s the only way to make it simpler.

To me, it actually sounds like they are looking at some of the really profitable airline frequent flyer programs that have moved beyond just flying (ie Qantas), and trying to see if they can match, or complete, with them.