Originally Posted by FlyBitcoin

The name choice strikes me as a group that is not paying attention to detail. It means "goodbye". It means a journey, not a destination. A hotel group name should imply "hello" or "welcome" or "luxury" or "consistency"... the things you want in a hotel group. Just plain wrong.

Hopefully their properties and the people running them pay more attention to detail as the folks who chose the name did. Or maybe they did this just to set up an ad campaign about how stupid their name is and make fun of themselves. "Funny name... great hotels" would be the slogan then.

I'd like the name more if they make the app alert you, "Breaker 1-9, we have Bonvoy point posting in your account, partner".