It’s a laughable concept that a frequent guest would know more about hospitality than staff! Thanks for the amusing quip that is the first post . While you maybe a frequent guest, all your experience is about the end product, not how it got there, what the economics are of providing it (ie REVPAR) and what are the best practices for the owner.

I can honestly say I spend every night in a hotel and have done so for years, and I doubt I know 5% of what’s needed to run a hotel. As for W coming from Westin, that is a fact, it was announced just after Starwood aquired their first chain, Westin in January 1998, as a more localised example of a business hotel compared to the previous cookie cutter format. Starwood aquired ITT a month later, bringing Sheraton into the range.