FlyerTalk Forums - View Single Post - Targeted Promotions, 2019
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Old Feb 7, 2019, 11:23 am
  #219  
shawneve
 
Join Date: Sep 2009
Location: Somewhere between YXU and YYZ
Programs: Marriott Lifetime Titanium Hilton Diamond AC*75K
Posts: 618
Originally Posted by margarita girl
But how will Marriott know you moved your stays because of lack of a targeted promo as opposed to:
  • horrible IT
  • incompetent CS
  • stays not crediting
  • lack up upgrades
  • reduction of benefits (if you were legacy SPG)
  • incomprehensible breakfast benefit
BTW, I'm positive we will be getting a quarterly promo shortly after the launch of Bonfire.
They won't know why, but if enough people do what i am going to do, they will have data supporting that members who do not receive promos spend x% less than those that do. (therefore no promo = bad for business) Unfortunately in order to come to that conclusion, they need to have members that weren't sent a promo.
Ideally even the people who receive the week promos should stay somewhere else because I assume these targeted promos are used to determine the least amount of incentive required to drive increased or at least status quo business from its members. In turn, that data is used to shape the global promos.
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