FlyerTalk Forums - View Single Post - Targeted Promotions, 2019
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Old Feb 7, 2019, 3:46 am
  #204  
Oxon Flyer
Moderator: British Airways Executive Club, Marriott Bonvoy
 
Join Date: May 2006
Location: Englandshire
Programs: SPG LT Plat, BA G, BD*LG, MG Blue+ ...
Posts: 16,024
I can't quite understand the wisdom of launching a complex, targeted promotion like this when all the information you need to make informed targeting decisions is scattered over the MR, the SPG, or both, program databases.

And doing it the week before the Bonvoy program integration too. Haven't they got more important things to focus on ?

Time will tell, but wouldn't it be better to mark the introduction of Bonvoy next week with a simple, attractive, global promotion ? Perfect opportunity, too, to ditch the jaded Megabonus and do something fresh instead.
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