I like the Free DTV. I, as well, am slightly skeptical of the improvements that will be announced later this year. Don't get me wrong, I'll take what we can get, but we've been down this road before.
Something I read years ago that has stuck with me:
"I am always amazed at how much a company will spend in advertising to get me to come to their store, when, if they had just treated me right, I would have never left"
Rule of Marketing - it is easier to keep a customer than to earn back a lost one.