Uh oh:

"On Feb. 11, Paltrow will open her first permanent hotel retail experience at Rosewood Miramar Beach in Montecito, Calif, a resort owned by The Grove's developer Rick Caruso.Her new setup, Sundries Shop, will offer Paltrow’s faves in beauty, activewear and fashion with a specific focus on the beach (think sun protection skincare, swimsuits and beachy jewelry) inside a 400-square-foot space decorated like a Parisian apartment. Goop’s deal with Rosewood Miramar Beach includes a minibar in each guest room with Goopglow, a skin superpowder for mornings; Goopgenes, a marine collagen superpowder for hydrated skin; and the detoxifying G.Tox Travel Kit.

“We’ve always wanted to create a gorgeous Goopified version of a hotel gift shop: the kind of place that becomes its own destination. The quiet charm of Montecito is the perfect backdrop for Sundries, an entirely new retail concept for Goop,” Lawson said in a statement."

https://www.hollywoodreporter.com/ne...anding-1174650