turner32

I doubt even IHG would deem their handling of their top-tier status as "well thought-out and effective", let alone anyone else.

If their aim is to alienate loyal customers, however, they excel at this. Constantly changing the re-qualification criteria, to the point where we don't know what hoops we need to jump through, does not help foster loyalty. It suggests a complete lack of organisation and coherence, rather than the diligence and careful planning of some marketing genius.

A better approach would be a mid term review of the account and then perhaps an email saying something like "Keep going, spend another $' 000's or x amount of nights by the end of the year to retain your status"

At least you'd know where you stand, rather than trying to hit a moving target.

BTW, is there really any need for your snide and sarcastic comments?