many not aware of how bad hotel revenues are >
badu is 20 & 30 miles from conflict
badu not cheap big box business city hotel
venturemagazine.me/2017/10/low-occupancy-rates
occupancy rates have been low since 2011
highest occupancy is in Aqaba, and the lowest is in Petra because it’s very seasonal. Amman’s occupancy rates are higher than the Dead Sea.
rates here are very low...Lebanon, which is facing many problems, they still have a much higher average room rate
you will get more three and four star clients staying at five star hotels at the rates of three and four because they wouldn’t be able to fill the hotels except at those rates.
Our costs in general are high
jordantimes.com/news/local/amman-hotel-room-revenue-rate-2nd-lowest-region-%E2%80%94-report
only city with a revenue rate lower than Amman was Cairo
Regarding occupancy rates, Amman only topped Mecca
Jordan's promotion as a touristic destination must be more efficient in markets that are relatively immune to news of unrest in the region, such as the Gulf region, Jordanian expatriates and the Far East.
Another issue to be addressed is that the majority of Jordan's visitors demand three and four-star hotels, while there is an abundance of five-star hotel rooms. Furthermore, around 1,000 to 1,500 new five-star hotel rooms will start operating in newly built hotels.
Although electricity tariffs for the sector were recently reduced by half, Kawar, who is also an investor, explained that hotels in Amman are subject to a 16 per cent sales tax and a 10 per cent service charge, in addition to "high" water tariffs and land ownership fees. These factors increase operational costs for hotels
hotelmanagement.net/revenue-management/mea-hotels-low-room-rates-drive-plunging-profit-november-2017
Amman suffered declines...almost half of the profit levels achieved since the oil crisis sparked.
Middle East and Africa...plunging achieved average room rate
even weather events are significant (marketing) issue >
thearabweekly.com/jordans-tourist-arrivals-revenue-show-improvement
arrival of low-budget airlines Ryanair and EasyJet to Jordan
reuters.com/article/us-turkey-tourism/turkish-hotels-cut-staff-shut-for-winter-with-occupancy-lowest-in-europe-idUSKBN13U1YH
revenue losses grew in following year as they dropped rates to increase occupancy
aman sri lanka had extremely low rate during civil war