Originally Posted by Xrayman

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I warn AS to the fact that they as a smaller carrier with fewer destinations than DL must have a differentiation of service or quality that are meaningful in value in order to get loyalty. Being the EXACT same on price as DL for SEA to MKE route is not going to win over the larger market as the product is actually less value (again an embraer window or aisle only vs a center seat on a main line jet is NOT competitive for customer value equation).