DYKWIA is part and parcel of dealing with Marriott/Starwood hotels as a customer, even those who are rather infrequent hotel customers and not on FT. It’s gotten a lot more infrequent to check into Marriott hotels without identifying photo ID than it used to be. And when customers check in Marriott hotels are increasingly eager to not only get photo ID, they also want to know more about their customers than maybe even DYKWIA peacocks realize.