FlyerTalk Forums - View Single Post - NH*G Complimentary Upgrade to Premium Economy to end 3/31/2019!!!
Old Nov 30, 2018, 4:30 am
  #17  
Torode
 
Join Date: Aug 2017
Location: Tokyo
Programs: ANA: SFC / Marriott: Platinum Elite / Hilton: Diamond
Posts: 77
Originally Posted by Formoz
My impression is that this change is mainly aimed at depreciating SFC status..
I find it difficult to agree with this. If that were the case, then why wouldn't they just remove the PY perk for SFC while preserving it for Platinum and Diamond members?

I think there are a couple of factors behind the change.
1) The PY cabins are too small, and it was creating too much resentment when premium members couldn't snag upgrades
2) ANA is looking to differentiate its PY in terms of soft product (special menus, etc.), and they want to place a higher value on it to encourage revenue upgrades

That said, I still think they could have handled it differently and offered something in its place to offset this downgrade.
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